I click on a merchant link but it does not go anywhere. Why? When you click on a merchant link we serve a page that tracks the click so we can pay you when you make a purchase. Occasionally, merchants may change their links, or implement a change that prevents the links from working properly. We hope that you don’t see any broken links, but if you do, please report them to info@hoopladoopla.com so we can correct and ensure that you are getting as much cashback as possible.